新前线周刊2019 Starts Monday; Here's What We Want to Know
Next week is a big one for streaming video insiders: It's 新前线周刊2019, when the most important ad-supported content companies unveil their plans and look for sponsors. It's become an essential milestone for charting the progress of streaming video 娱乐 and understanding the strategy that guides it.
一如既往，流媒体.com will provide daily coverage of the week's most newsworthy announcements. As we prepare for a grueling slate of dog-and-pony shows, here's what we're most curious about:
- What are the big box retailers doing here? This year, Walmart and Target are both holding newfronts. Walmart owns Vudu and likely has some original content to showcase, but what is Target doing? Will it launch a streaming network or a series of shows on multiple platforms? Is it now in the content business?
- Where did all the sports go? There are no sports publishers on the 2019 schedule. Companies like Bleacher 报告 and ESPN and no-shows this year. Given that live sports is a proven streaming winner, why aren't we seeing more action here?
- Will partnerships again rule the week? 去年, we declared Twitter the winner of NewFront Week, since so many publishers partnered with it when launching new shows. Publishers decided they needed Twitter's reach to get enough eyeballs on their content to make it sellable. Will publishers again look to social platforms to grow their audience?
- 名人会卷土重来吗? 在早年, newfront announcements were driven by high-profile celebrity series, but those proved to be bad business decisions. 出版商改变了策略, moving from scripted originals to daily highlight shows that don't depend on star appeal. At they same time, they signed on with online celebs, not mainstream celebs. Is that the new normal or will Hollywood names come back to online video?
- Is connected TV the only platform that matters? Mobile has been eclipsed by CTV, where the screen is big and the ads are unskippable, Will we see a nonstop war for dominance in the living room, 还是说移动市场依然火热?
- How many presentation will bring up brand safety? We're guessing every single one.
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